What We Stand for
Alternative Research Solutions offers clients research-based consultancy founded on rigorous research insights and state-of-the-art technological solutions.
We perceive every business relationship as a continuous co-operation that is not limited to a specific problem, but aims at the empowerment of brands and of the business as a whole.
Who We Are
Alternative Research Solutions, established in 2000 is an alternative strategic business intelligence agency, which through technological innovation and marketing strategy experience, reinvents the pathway to valuable and accessible business insights.
What drove us to create an “Alternative” company is the market’s need for senior research and marketing expertise, coupled with the advancements of technology which have given access to an abundance of data, the real value of which to the decision-makers still needs to be highlighted.
Alternative is therefore a state-of-the-art research firm specializing in 3 fields:
- Marketing Research
- Real Time Market Intelligence and Big Data Management
- Marketing & Communication Strategy
- Econometric Modelling & Business Intelligence
Our years of experience in the Greek and international markets have provided us with expertise in the following areas:
- Retail
- Aviation and Tourism
- Gaming and Betting
- Automotive
- FMCG
- Banking and Finance
- Telecommunications
- Food & Beverage
- Advertising & Communication
- Tobacco