Qualitative Intelligence – Quantitative Intelligence – Online Platforms
Get the most out of your customers
Our company utilizes the best of every contemporary research methodology :
Quantitative Research
- CAPI (Computer-Assisted Personal Interviewing)
- Door-to-Door
- Test Centers
- Central/Specific Locations
- CATI (Computer-Assisted Telephone Interviewing)
- CAWI (Computer-Assisted Web Interviewing)
- Questionnaires
- Diaries
- Mystery Shopper Research
Qualitative Research
- Group Discussions with Customers
- Creative Group Discussions with Thinkers and Influencers
- Mini Groups and Clinics
- In-Depth and Dual Interviews
- Observational Research
- On-Line Bulletin Boards
On-Line Platforms / Social Networks Research
On-Line platforms are private and secure social networks with all the functionalities of such networks. Customers are carefully recruited and invited to join the platform for a given period of time. The platform allows for multimedia two-way interaction with the respondents, thus offering a wealth of audio-visual and written qualitative and quantitative information by a series of tasks performed by the respondents that can even be off-line. Decision-makers can monitor in real time and therefore have a first-hand experience of the habits and views of their target-audience.